A marketing agreement is a document signed by all interested parties, which lists the scope of work to be done as well as all the obligations and expectations of the company towards the marketing agency. But is it really necessary to have one? Why isn`t it enough to hire a contractor or agency for a certain period of time and let them do their magic? Isn`t the purpose of hiring an external marketing agency that you can save time and don`t have to worry about marketing your business? Marketing agreements are agreements between marketing professionals or marketing companies and a person or company that wishes to promote goods or services.3 min read This clause of the marketing agreement should define how the intellectual property created by marketing is treated. It should be clear who owns the intellectual property created during and after the performance of the work; In the case of the distributor, this clause should indicate whether a licence to use the intellectual property has been granted to the company, how long it is granted, etc. If your business needs sensitive intellectual property or proprietary information, you may need to contain information about how it will be managed. This could include a discussion about real estate ownership, which might require detailing the existing elements of your business and who owns everything that has been established by the marketing agency or consultant during their tenure with your business. 1. . . .
Posted in: UncategorizedLeave a Comment (0) ↓